In February 2010, Beyonce will release her first fragrance entitled, "Heat." It is already project to get a sale of at least $100 million within the first year. The fragrance was inspired by Beyonce's constant use of fire in her performances and her love for the colors red and gold.
The fragrance is a mixture of red vanilla orchid, magnolia, neroli and blush peach; a heart of honeysuckle nectar, almond macaroon and crème de musk, and a drydown of giant sequoia milkwood, tonka bean and amber. "Heat" will be available in three sizes — 1 oz. for $39; 1.7 oz. for $49, and 3.4 oz. for $59 — as well as a 6.8-oz. Gold Sparkling Body Lotion for $24.
Friday, December 18, 2009
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